If you’re eager to get pleasure from a little bit of chocolate every so often you’ll pay attention to the model Cadbury. Having being based again in 1824, the corporate has develop into a well-known international model. Now the corporate’s South Africa division is seeking to immersive know-how for his or her newest advertising and marketing marketing campaign because it leverages augmented actuality (AR) to convey some playful character to life.
The marketing campaign introduces 4 energetic characters that may be delivered to life in quite a few alternative ways all whereas having fun with a bar of chocolate. The 4 Martians every have their very own persona and habits together with their favorite restricted version Cadbury slab. Cupido is filled with affection, caring an aura of peace and positivity with a candy tooth for caramel. Cosmo is the dynamite of the group being filled with vitality and it’s no shock seeing as their favorite chocolate is coated in biscuits bites and filled with vibrant sweet. Buzz is loud and energetic with a love for crunchy honeycomb and at last Luna is the adventurous thrill-seeker of the group.All the time prepared for something they get pleasure from a very good little bit of toffee and biscuit.
Because of the ability of AR know-how costumers will be capable to not solely benefit from the Martian’s favorite bar of chocolate but in addition convey them to life. By scanning the packaging of your respective chocolate, the character will come to life and begin to unleash a load of pleasure into the world. You too can scan two bars on the similar time to double the enjoyable and see what two Martian’s rise up to.
For these seeking to get pleasure from the brand new characters in a extra everlasting method, Cadbury are additionally providing costumers the prospect to select up unique collectible figurines of every of the Martian’s. Merely purchase a number of bars of chocolate and acquire 4 stickers from the packaging, inserting them onto a promotional pamphlet present in taking part shops. As soon as full, take the pamphlet to a taking part petrol station retailer and choose up a figurine of your selection.
That isn’t all although as Cabdury will probably be releasing their very personal Cadbury Martian filter for Fb Tales subsequent week. This may enable customers to show themselves into Cosmo, Buzz, Cupido or Luna and get even nearer to the enjoyable. The app that costumers might want to use so as to scan the bars and benefit from the AR Martian’s is on the market now on iOS and Android. You possibly can see a promotional video beneath to study extra concerning the characters and for extra on Cadbury’s immersive ventures sooner or later, maintain studying VRFocus.