Montréal based mostly digital actuality (VR) studio MinorityVR, in collaboration with the Canada Media Fund (CMF) Finavia, Finnair and Go to Finland, have introduced the launch of a brand new journey VR expertise titled Trek: Journey Across the World. This new VR expertise will give customers the possibility discover the great thing about the world throughout a lot of vacation spot with gorgeous element and photorealistic high quality.
In Trek: Journey Across the World, the journey begins inside the customers new Helsinki based mostly residence. From right here they are going to be transports to a lot of experiences which every happen in a special real-world location. Among the locations embody catching fish within the Archipelago as a way to fill the sky with the majestic Northern Lights, powering the town of Helsinki as a large within the capital of Finland, and even tracing the celebrities to spotlight the constellations within the sky. Trek: Journey Across the World takes the world and makes it a digital playground for customers all whereas showcasing the gorgeous great thing about Finland.
“As we explored the thought of journey in VR, we realized vacation spot is rarely a spot, however all the time a brand new method of seeing issues, an emotional expertise.” Mentioned Michael Zaidan, Inventive Director of MinorityVR. “So in Trek we used VR to discover the magic that infuses locations and there can be further places later this 12 months”
MinrityVR and the CMF have been in search of model companions globally for a while to construct inventive and revolutionary VR journey expertise. Every associate noticed the chance to be part of a cutting-edge venture that will allow everybody around the globe to expertise the wonder and magic of Finland. Irrespective of their real-world location, the applying would make sure that each person felt really there within the panorama of Finland.
“Finland is understood for its tech, innovativeness and Nordic design heritage in addition to being presently one of many hottest journey locations on the earth.” Explains Johanna Jäkäla, Vice President, Model & Advertising and marketing at Finnair. “This venture combines all these elements in a captivating and never-seen-before method.”
The collaboration of all of the events was facilitated by the inventive company KLOK, who’ve a confirmed historical past of working with transferring pictures, serving to to seize the essence of Finland and the expertise inside VR. A trailer for Trek: Journey Across the World could be considered under and the title is accessible to buy on Vive Port and Steam with assist for the HTC Vive headset. For extra MinorityVR sooner or later, hold studying VRFocus.