Following the discharge of their augmented actuality (AR) function Lenses, Snapchat has continued to broaden them to permit for brand new methods for customers to have interaction with content material in enjoyable and thrilling methods. Now, UK-based Fanbytes, a music-focused Snapchat Influencer community has launched their new Fanbytes AR platform which is designed to assist manufacturers create and distribute Snapchat Lenses at scale.
As reported by Music Enterprise Worldwide, Snapchat’s ever rising energetic consumer base is standing at 188 million and so it’s no shock that manufacturers need to leverage the brand new AR Lenses know-how to have interaction with potential prospects. The discharge of this platform comes following Snapchat introducing their very own Lens Studios earlier this 12 months which was designed to make it simpler for manufacturers to construct their very own customized Lenses. Fanbytes felt that this was nonetheless not a straightforward means to construct Lenses noting that many manufacturers lack the inventive experience required. It’s with this in thoughts that the corporate has now launched their very own platform to assist manufacturers overcome this problem.
Having labored beforehand with the likes of Warner Music, Deezer and Common to ship spectacular content material on Snapchat, Fanbytes has the expertise and information to leverage their shoppers and maximize their presence on Snapchat. By providing a community of vetted designers who can create AR Lenses for a fraction of the price of a standard company, the corporate having put themselves in a singular place. The Lenses that are created will then be distributed by Fanbyte’s community of influences and communities which permits natural and viral engagement.
It’s no secret that Snapchat is a really younger platform. If you wish to create one thing which might be engaged with then it’s obtained to come back from a youthful viewers,” explains Timothy Armoo, CEO of Fanbytes: “It appears counter-intuitive to get somebody who isn’t a part of the viewers you’re making an attempt to focus on to create content material. It can lead to firms creating tone-deaf content material which really does extra hurt than good.”
Fanbytes is hoping that their new platform will allow extra manufacturers to benefit from the AR know-how to construct extra engagement on Snapchat. Extra details about the service will be discovered on the Fanbytes’ web site and for all the newest on all issues AR, preserve studying VRFocus.